The difference between Clicks and Sessions, Users, Entrances, Pageviews, and Unique Pageviews in Analytics

You'll find a more detailed explanation of the terms that most often lead to questions.

    Clicks vs. Sessions
    Sessions vs. Users
    Sessions vs. Entrances
    Pageviews vs. Unique Pageviews

Clicks vs. Sessions

There is an important distinction between clicks (such as in your AdWords reports) and sessions (such as in yourAudience reports). The Clicks column in your reports indicates how many times your advertisements were clicked by users, while Sessions indicates the number of unique sessions initiated by your users. There are several reasons why these two numbers may not match:

• A user may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords records multiple clicks while Analytics recognizes the separate pageviews as one session. This is a common behavior among users engaging in comparison shopping.

• A user may click on an ad, and then later, during a different session, return directly to the site through a bookmark. The referral information from the original session is retained in this case, so the one click results in multiple sessions.

• A user may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing the browser's Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords still registers a click.

• To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as sessions on your website in order to show the complete set of traffic data.

Learn more about the differences between clicks and sessions.

Sessions vs. Users

Analytics measures both sessions and users in your account. Sessions represent the number of individual sessions initiated by all the users to your site. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.

The initial session by a user during any given date range is considered to be an additional session and an additionaluser. Any future sessions from the same user during the selected time period are counted as additional sessions, but not as additional users.

Sessions vs. Entrances

Sessions are incremented with the first hit of a session, whereas entrances are incremented with the first pageview hit of a session. If the first hit of the session is not a pageview, you may see a difference between the number of sessionand the number of entrances.

Pageviews vs. Unique Pageviews

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.

Google Analytics now changed Name in some Areas Renames Visits, Visitors.

What This Means for You

Probably the most noticeable change is the change of two terms:

• Visits will now be called "sessions"
• Visitors will now be called "users"

 

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How to Insert Google AdSense Advertisements into Your Blog on Blogger :

Steps to Enabling AdSense Ads on Your Blogger Blog

1. Log into your Blogger account.
2. Click the "Layout" link under your blog name on the Dashboard. If you don't have such a link, go to your Templates page for your blog and click the "AdSense" tab.
3. If you have clicked the "Layout" link earlier, you will now be given a choice of where to place your advertisments. For example, if you want to put your ad in the side column click the "Add a Page Element" link in that column. If you want it at the bottom of the page, click the similarly named link at the bottom.
   A new window will open, allowing you to choose the type of page element you want to add. Click the checkbox beside "AdSense". You will be brought to yet another page when you do that. Look for the "Sign in" link and click it. Enter your AdSense login and password to log into your AdSense account.
   Note: Those who had to click an "AdSense" tab in the first step will not have the choice of choosing where to place your advertisements. If that's the case for you, just skip to the next step.
4. Once you have signed in, you will be brought to a screen that allows you to choose the size and colour scheme of your advertisements. A preview window underneath your selection shows you what your advert will look like.
5. When you're done, click the "Save changes" button.

That's it. When you next check out your blog, you should be able to see your advertisements.

1. 301 Redirect  - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.) Affiliate Marketing  - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs. AJAX  - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps. Alt Tag  - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed. Anchor Tag  - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page. B2B  - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia) B2C  - Business To Consumer. Transaction of goods or services directly to the end consumer. Backlink  - Links originating from one website and pointing to another website or web page. See link building. Black Hat SEO  - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. More on black hat seo. Blog  - "Web Log". An online journal of sorts. Bot  - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders. Cloaking  - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers. Conversion  - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc. CPA  - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.). CPC  - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic. CSS  - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc. CTR  - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia) Dynamic Website  - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven. Google PageRank  - Google PageRank™ is a numeric value that represents how important a page is on the web. Keywords  - Words that are used by search engines to determine the topic of a given web page. Keyword Density  - How often a keyword or keyword phrase is used on a given web page. Landing Page  - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Latent Semantic Indexing  - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example. Meta Data  /  Meta Tags  - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing. Organic Search  - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results. Paid Link Building  - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building. PBJ  - Peanut Butter and Jelly sandwich. PPC  - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad. Reciprocal Link  - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back. Sausage Link  - A tasty snack to munch on while building reciprocal links. Search Engine  - Web site whose function is to help users find web pages on any given searched topic. SEM  - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. SEO  - Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free. SERP  - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value. Spider  - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots. Splash Page  - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy. Static Website  - A website or web page whose content is fixed (does not change or has to be manually changed). Supplemental Results  - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way. Title Tag  - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings. TLD  - Top Level Domain. The three main domain extensions: .com, .net, .org URL  - Uniform Resource Locator. Or, more commonly, a web address. W3C  - World Wide Web Consortium. White Hat SEO  - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.